In the early 2000s, fashion brands began to enter the hospitality space, extending their design expertise into real estate by launching branded hotels and residences.
These projects offered a unique opportunity for brands to translate their design philosophies into physical environments, providing buyers with an immersive brand experience beyond fashion & accessories.

These models are now increasingly converging, particularly in co-branded projects where fashion and hospitality brands work together to offer a blend of luxury design and exceptional service.

As we look ahead, we are committed to leading the next phase of Branded Real Estate Development by expanding brand collaborations between Fashion/Automotive Brands and Hospitality Brands, offering a seamless, integrated luxury experience combining design and ultra-luxury services.