General Management, Vision and Strategy, Licensing, Product Development, Branded Real Estate Projects.

Born in Milan and graduated in Business Administration in Bocconi University in 1989. Massimiliano Ferrari is considered one of the most important International Brand Extension Expert within the Luxury, Automotive and Fashion industry.
He has covered Senior Management positions in several Top Global Companies. Last assignment was Board Member Bugatti International and Managing Director Brand Lifestyle Bugatti and Bentley and CEO of Autovision Lifestyle, with the mandate of VW Group to create a new division of Branded lifestyle goods inside the Luxury VW Group portfolio and to realise ex-novo a brand extension project (project implementation, direct or licensed product development with style and quality in line with the values of the represented brands, generate direct revenues and royalties) and take advantage of the prestigious Group brands in line with what he has achieved in Ferrari Spa with great international success.


Formerly Director of Brand for Ferrari Spa and Member of Ferrari Spa Executive Committee, Director of Accessories and License Division in FENDI part of the LVMHGroup, and Marketing Vice President Europe for Coty-Benckiser Group (Beauty and Perfumes Division). He has developed for the above Companies, in collaboration with the super exclusive Furniture Manufacturer Luxury Living Group and The International Design Studio A++ the Fendi Home, and Bugatti Home collections also Pioneering since 2002 the start of Branded Real Estate Business: Fendi Villas in Dubai Beijing, Fendi Panama tower, Bentley Villas and Suites St. Regis NY and Dubai, Bugatti Villas and Lounge Cafe’ Restaurant.


The perfect Brand Strategy and strategic Partnership are the essence for the growth and the long term Equity of your Company. Corporate Brand creates and develops, together with your Company and your Top Management the winning Brand Strategy, the research of the ideal Brand/Business partner, the negotiations for the best Strategic Alliances.

Always with a deep professional operational experience and an infinite passion for Luxury and Lifestyle Brands.


For Companies and Real Estate developers searching to increase brand Equity and Revenues we build and manage strategic Partnership alliances (Branding or Co-branding, Joint Ventures, Licenses).


For Companies, Private Equity, Family offices searching for Brand Acquisitions and Undisclosed Dossier of Made in Italy Luxury and Lifestyle Brands, we assist in identifying well known brands for acquisitions or license agreement.


We create and manage the Brand Extension, Licensing, Retail Concept strategy and Procurement starting from the DNA and Key Brand Codes till the implementation.


We create at 360° Real Estate Projects with top fashion and automotive brands starting from: Brand Agreement / Architecture and/or Interior design / Procurement of branded furnitures from the licensees.


Our Core partner for the architectural, interior design development, marketing and communication activities.

Clients continue to come to A++ because of the way we think and do. This year is no different. Increasingly diverse projects bring innovations and leaps of imagination that benefit our clients and the environments in which we all live and work. We call this ‘Human Sustainable Architecture’. Our Studio was founded on the belief that the built environment can change people’s lives for the better. This year, across all our operations and markets we’ve continued to meet this aim-helping clients solve their biggest challenges by harnessing our diverse skills and constantly expanding what’s technically possible.
To be considered a pioneer in the field of interior design you need a keen eye for spatial awareness, an intimate understanding of aesthetic aspects and an aptitude for making the most of available space, to make it practical as well as beautiful. Source, with its team of expert consultants, encloses all of this. Worldwide we have fashioned model homes, commercial and sales centers, and a string of luxury interiors for homeowners and retailers.
Building on experience gained in over 40 years in the luxury design sector, Luxury Living Group has created the Luxury Living project, a fast-growing company division that collaborates with leading investors, developers, architecture studios, hotel chains and estate agencies worldwide. Luxury Living employs a highly quali ed team of designers, architects and professionals and has formed strong and lasting partnerships with suppliers throughout the world to offer its customers structured services that cover the range of needs for the project from its creation to its delivery.
EP Consultancy is a strategic, branding and communications firm, specialized in the creation of value and unique experiences, founded by Elke Palmaers in 2008. With an eye for trends and innovations, a focus on custom-made, EP Consultancy, through its broad network of partners, has managed clients on a global level across the luxury market for more than 10 years. EP Consultancy thrives itself into delivering outcome-focused solutions supporting businesses reach their goals, that span creativity, engagement, individuality, and an excellent execution.


A selection of our worldwide collaborations and experience with top companies and brands.


A selection of our worldwide collaborations and experience with top companies and brands.