CONFERENCE
Future of Luxury 2025: Our Perspective on Luxury Branded Real Estate
DATE
February 18, 2025
LOCATION
Milan, Italy
EST.
1 minute
On February 18th, 2025, our Corporate Brand, represented by CEO Massimiliano Ferrari, took part in the “Future of Luxury 2025” talk, held at Rinascente in Milan. The event, organized by CULT by TBWA and 180 Luxe, explored how the luxury market must rethink traditional models and embrace new narratives shaped by contemporary culture.
We were proud to contribute as speakers, sharing our creative insights and business perspectives on the rapidly evolving world of Luxury Branded Real Estate.
Our intervention highlighted how this sector is expanding beyond exclusive products to offer fully immersive lifestyle experiences — residences, spaces, and destinations designed to reflect brand values and aesthetics.
In line with global trends, we discussed how branded residences and hospitality concepts are becoming powerful storytelling tools, creating new ways for brands to engage their audiences and redefine the luxury experience for a new generation.
We are honored to have been part of this forward-looking conversation, bringing our vision and market expertise to a space where innovation, heritage, and business opportunities meet.
You can download the “Future of Luxury 2025” report, created in collaboration with TBWA\CULT and 180 Luxe, which explores the future of the luxury industry and its evolving trends.